What to Consider When Choosing an SEO Company
It’s reality – how your business fares online comes down to your search ranking. And what brings you success is your search engine optimization (SEO) campaign.
Certainly, SEO companies are not all created equal, just before you commit to an SEO company, take time to review the following:
SEO, the process of developing a website in a way that draws in traffic, is far from simple and hence generally misunderstood. Those who tell you they have special insight that will propel you to the top of search engine results, or those who paint SEO with mystique, are a scam. Real SEO works around solid principles behind search engine mechanisms, though the algorithms are constantly changing. In short, SEO is not magic but science and a dash of art.
No matter what, don’t hire an SEO company that promises to “increase organic traffic.” Instead, go for a company that will guide you as you make a list of your goals, along with the measures to be taken to accomplish them. For instance, do you want to rank for particular keywords to increase your sales for a certain product? Are you planning to raise your conversion rate? Want better-performing ads Regardless of your specific goals are, be your that SEO company is clear on them.
The success of an SEO campaign is measured with Key Performance Indicators (KPI’s), and it is crucial that you and your SEO consultant agree on what numbers should be considered successful or not. Page load time, keyword rankings, conversion rates, Google crawling mistakes and organic sessions. The level of importance of each KPI is unique to your type of business and your goals for the campaign. In any case, the SEO firm you hire should know what metrics are most significant for your situation and be able to translate that information into something that you can process.
While you need access to the tools your consultant uses to measure your KPI’s, it’s likely that you won’t have the time or energy required to analyze data. Therefore, you want an SEO firm that can partner with you when it comes to communication and establishing trust. Lastly, since SEO is a process, you could be working with this team for several years to come. Even if you plan to hire an SEO company for a one-time project, achieving your organic website traffic goals is still time-consuming and requires patience and a thriving working relationship.